Bluewich is a Bangkok web and app development studio founded in 2019. We build for clients who need a real product — not a pretty .figma file with no real users behind it. Every project ships with SEO and AEO baked in from the architectural level, informed by our proprietary scraping data.
After watching dozens of Bangkok founders pay ฿800K–฿2M for an MVP that never reached production, we got tired of it. The pattern is always the same: a beautiful design, a half-built backend, a handoff document, an invoice.
Bluewich exists to actually ship. We don't take projects we can't put live. Every engagement ends with a deployed product, monitoring in place, and a runbook in your team's Notion.
Every client brief we get, our Python pipeline already has 3-12 months of competitor data on. We know which competitors rank, what schema they use, what page-load times they hit, what frameworks they ship.
That's why our React/Next.js architecture decisions are never theoretical — they're calibrated to the actual SERP your product will live in.
1. Our products are built to rank. Server-rendered React, schema graph by default, hreflang for TH/EN, structured data for every page type. SEO isn't an after-thought consultant phase — it's git-tracked from commit one.
2. Compound returns. A site we build today still ranks (and earns) for our clients in 2030. Paid ads are gone the day you stop paying.
3. Self-selection. Clients who find us via "react agency bangkok" already speak the language. Our discovery calls are 30 minutes, not 3 hours.
4. Defensibility. A modern web stack with proper Core Web Vitals + schema + hreflang is a 10-year moat. Most Bangkok agencies still ship 2018-era WordPress.
Background: software engineer. Built and shipped multiple SaaS products before founding Bluewich in Bangkok. Codes daily. Reviews every PR before deploy. Speaks Korean, English, Thai (working).
Tech: TypeScript, React, Next.js, React Native, Postgres, Cloudflare, Hostinger LiteSpeed. We pick what fits the product, not what's trending on Hacker News.