Restaurant Bookings: LINE OA Website vs Delivery-App Commission

Why Are Restaurants Moving Bookings Off Delivery Apps?

Delivery and booking platforms take a commission on every transaction — often 15-30%. That's sustainable for occasional orders, but painful for something that should cost nothing per booking: a table reservation. A restaurant taking 300 reservations a month through a commission platform is paying a recurring tax on business it could be capturing directly.

What Does a LINE-Integrated Restaurant Website Actually Do?

Instead of sending guests to a third-party app, the restaurant's own website connects directly to the LINE Official Account the business already messages customers from. Guests reserve a table from inside LINE itself — no new app to download — and staff manage bookings from a simple web dashboard.

The practical difference:

• Zero commission. One-time build cost, no per-booking fee, ever.
• Own the customer relationship. Guests stay in a channel the restaurant controls, not a platform that also promotes competitors.
• Faster for the guest. No account creation on a new platform — just LINE, which they already have open.

Does This Replace Delivery Apps Entirely?

No, and it doesn't need to. Keep GrabFood, LINE MAN, or similar for delivery — those platforms earn their commission by bringing genuinely new discovery traffic for takeout. This is specifically about the booking/reservation side, which is where the commission math is hardest to justify since it's usually existing or repeat customers, not new discovery.

What Does Implementation Actually Look Like?

We build a LINE LIFF (LINE Front-end Framework) mini-app that lives inside the restaurant's existing LINE account. One of our clients saw online reservations up 280% in two months after switching from manual LINE booking (someone typing responses by hand) to this system — the jump came from removing friction, not from new marketing spend.

How Long Does It Take?

Typically 2-4 weeks from kickoff to launch, depending on how ready the menu content and photography are. See the full breakdown on our restaurant website page.

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